ZeMKI, Centre for Media, Communication and Information Research

The Centre for Media, Communication and Information Research (ZeMKI) is one of seven central research units at the University of Bremen and is one of the important European institutions researching questions into media-related transformations at the interface of the cultural, social, and technical sciences. Our research focuses on the emerging digital society in terms of the inequalities it generates while probing the historicity of their genesis and the challenges posed by algorithmic systems, automation, and the burgeoning datafied society. ZeMKI coordinates the international „Communicative AI“ research unit.

Investigating how deep mediatization transforms society — at the intersection of culture, communication, and technology.

Exploring how communicative AI reshapes the fabric of societal communication — and what futures it opens and forecloses.

Developing and refining digital methods in context — combining computational approaches with qualitative depth.