Last Name
Prof. Dr. Friedrich Krotz
Department 9: Cultural Studies
Communication and Media Studies with a focus on Social Communication and Mediatization Research
Linzer Str. 4
+49 (0)421 218 67625
Office hours

see overview


Head of the ZeMKI Lab: "Media Communication and Society"

Since October 2010, Professor of Communications and Media Studies with a focus on social communication and mediatization research. Friedrich Krotz has a Diplom in Mathematics (University of Karlsruhe) and in Sociology (University of Hamburg), he holds a doctorate in sociology and qualified as a professor in Communication and Journalism. He worked at the University of the Saarland as a mathematician, at the University of Hamburg as a sociologist, and at the University of Berlin in the field of policy research. He taught and researched computer science and sociology at the College of Public Administration in Hamburg.
From 1989 until 2001 he was a research fellow at the Hans Bredow Institute for Media Research at the University of Hamburg. He has represented professorships at the Universities of Jena, Potsdam and Zurich and he held a professorship in Media Sociology and Psychology at the University of Muenster before he followed Peter Glotz as professor of Communication Studies and Social Communication in 2003 at the University of Erfurt. There in 2004 he founded the Research Centre COMDIGMED and was also its speaker until 2010. Since 1st October 2010 Friedrich Krotz teaches and researches at the University of Bremen.
During his career, Krotz was as a fellow at the Universidad Iberoamericana, Mexico City in 1982, in 1995 he was as a visiting researcher at the Department of Telecommunications at Indiana University, Bloomington, Indiana, USA. He worked on research projects in the United Kingdom, Mexico, Spain, USA, Switzerland, Japan, Israel and many other European countries, and in 2007 he was a visiting professor at the Universidad Modelo, Merida, Mexico, and at the Universidad Costa Rica in San Jose.
Friedrich Krotz has held numerous positions in academic institutions and associations, including the presidency of the accompanying scientific commission  of the Federal-State Commission's program "European Media Studies" at the University of Potsdam, operated in conjunction with the Film Academy in Potsdam-Babelsberg and the University of Applied Sciences Potsdam. After eight years as spokesperson of the section "Mediated Communication, Public Opinion and Society" of the IAMCR, hebecame a member of the International Council of the association. He was also elected representative of Communication Studies College of Social Science in section 111 of the DFG from 2003 to 2011, and since 2008 he is executive editor of the European Journal of Communication Research, now the 35th volume. Since 2009 he is the initiator and coordinator of the DFG priority program "Mediatized Worlds".

Research interests

Theories of Media and Communication Studies, Sociology of Culture and Communication. Cultural Studies, Media Change and Mediatization, reception and audience research, media, politics and society, qualitative and quantitative research methods and Philosophy of Science

  • ICA
  • International Association of Media and Communication Research (IAMCR)
  • German Society for Sociology (DGS),
  • German Communication Association (DGPuK)
  • Society for Media Studies (GfM)
  • Supporting Association of the Institute Youth, film, television in Munich
  • Other associations, committees and editorial boards of journals
  1. Krotz, Friedrich/Hepp, Andreas (Eds.) (2012): Mediatisierte Welten. Beschreibungsansätze und Forschungsfelder. Wiesbaden: VS.
  2. Krotz, Friedrich (2009): Mediatization: A concept to grasp media and societal change. In: Lundby, Knut (Eds.): Mediatization: Concept, Changes, Conflicts. New York: Lang, 21-40.
  3. Couldry, Nick/Hepp, Andreas/Krotz, Friedrich (Eds.) (2009): Media Events in a Global Age. London: Routledge
  4. Krotz, Friedrich (2007): Mediatisierung: Fallstudien zum Wandel von Kommunikation. Wiesbaden: VS.
  5. Krotz, Friedrich (2006): Rethinking the Digital Divide-Approach: From a Technically Based Understanding to a Concept Referring to Bourdieu’s Social Capital. In: Carpentier, Nico/Pruulmann-Vengerfeldt, Pille/Nordenstreng, Kaarle/Hartmann, Maren/Vihalemm, Peeter/Cammaerts, Bart (Eds.): Researching Media, Democracy and Participation. Tartu: Tartu University Press, 177-189 [online]
  6. Krotz, Friedrich (2006): Ethnography, Related Methods and the Digital Media. In: Hartmann, Maren/Höflich, Joachim R. (Eds.): Mobile Communication in Everyday Life: Ethnographic Views, Observations and Reflections. Berlin: Frank und Thimme, 299-320.
  7. Krotz, Friedrich (2005): Neue Theorien Entwickeln. Eine Einführung in die Grounded Theory, die Heuristische Sozialforschung und die Ethnographie anhand der Kommunikationswissenschaft. Cologne: von Halem.
  8. Krotz, Friedrich (2003): Zivilisationsprozess und Mediatisierung: Zum Zusammenhang von Medien- und Gesellschaftswandel. In: Behmer, Markus/Krotz, Friedrich/Stöber, Rudolf/Winter, Carsten (Eds.): Medienentwicklung und gesellschaftlicher Wandel. Wiesbaden: Westdeutscher Verlag, 15-38.
  9. Krotz, Friedrich (2001): Die Mediatisierung kommunikativen Handelns. Wie sich Alltag und soziale Beziehungen, Kultur und Gesellschaft durch die Medien wandeln. Wiesbaden: Westdeutscher Verlag.
  10. Krotz, Friedrich/Eastman, Susan (1999): Orientations Toward Television Outside the Home in Hamburg and Indianapolis. In: Journal of Communication 49(1), 5-27.